Business

Women WorkBusiness

6 Vital Components of SEO

Vital Components of SEO

Search Engine Optimisation (SEO) is basically what makes the Internet go around – and if your website doesn’t have it, it is likely to become static, stuck somewhere on the bottom of the pile that contains all the other websites. According to SEO Perth Experts, done right, SEO will optimise the chances of your website ranking well so that it will come up on the search page results for the keyword you use.

So basically, if someone types in ‘coffee machine’ and you are selling several, your website page will show up if you – or an expert – has done good SEO.  There are 6 vital components to SEO that any digital agency will tell you about – and do for you if you ask them. It may be a lot easier to get professional help than to try and do it yourself, unless you know exactly what you are doing. Here are the 6 things you need to know.

  • Have the right keyword/s on your website. They should be in the headings and the first paragraph of your content. Using the right keywords will help you to get the kind of traffic that converts to customers.
  • Meta tags should contain the keyword for your website as that is one place that the search engines look to see what your website is about.

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Women WorkBusiness

Why Drug Rehab May Necessitate A Home Move For Some

Why Drug Rehab May Necessitate A Home Move For Some

Whenever someone has gone through drug rehab, there is a debate to be had and questions to be answered about whether they should return home. If that person happens to be you and you are about to enter or are already in drug rehab, then you may have had that conversation with your drug rehab specialist or drug counselor.

From the outside looking in it might seem strange to those with no knowledge or connection with drugs that someone who is in drug rehab would not return to the home they know and to be with the family that loves them and vice versa. Yes, in most other health scenarios, that is precisely what you would expect to happen; however, with drug rehab, there is more to consider before that decision should be made.

Some addicts have discovered that the best method to rehabilitate is to relocate; some even go so far as to relocate to a different country, such as Bali rehab, to be free of any triggers or memories of their former life. So, how do you make the decision, or at least evaluate whether moving home is the right thing to do after drug rehab? Here are some important areas of your life and recovery that you should consider, including what influences might help or hinder that recovery if you return home.

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Women WorkBusiness

5 Principles of Effective Web Design

Effective Web Design

Expert web design outfit Slinky Web Design report that some websites work well while others don’t and this is because many of the principles of effective web design have been left out. It is quite easy to leave them out when you don’t know what they are – and just as easy to include them when you do, so here are some of the most important ones to help you on your way to having an effective website.

  • Visual hierarchy is not as difficult to understand as it may look. In fact, your website is a visual thing, since people look at it much like they would a book. However, unlike a book, the website is there to get people to do a certain action. It is important then, to get attention to the most important elements in your website, such as the call to action. This can be done by size, colour and placement. For example, if you have two clickable buttons close to each other, the most important one should be larger or a different/brighter colour.
  • Proportion is important. You will divide your website up into sections that are visually pleasing and use the largest section for the most important parts of your website. The content area will be larger than the menu area.
  • Many people mistakenly like to give their visitors many choices to go here and do that, so that they are catering for all needs. Instead, they are creating confusion. It is really difficult to make a choice from many options. Instead, limit the choices to just 1 or 2 options. Or if you have a lot of products, use filters in the menu so that visitors know exactly what to click on to get their choice of product.

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Women WorkBusiness

5 Reasons to Engage a Digital Agency

digital-agency

When you are full of enthusiasm for a project it is easy to get carried away, wanting to do it all yourself – whether you’ve been trained to do it properly or not. These days almost anyone can set up a website, but when it comes to designing a professional business website it is a different matter. Such websites need to be built properly with a specific purpose in mind and if they are not they won’t accomplish your goals. So here are 6 reasons why a digital agency should be engaged.

  • It will save you a great deal of time and money. A digital marketing agency such as Slinky Digital has a team of experts to work on your website. They know what to do and how to do it. They can install complex parts as easily as simple ones. It might take you a day or a week to put up your website; it would take an a professional an hour, or two at the most to get that website up and running. Of course, that is not counting the time spent in interviewing you to see exactly what your needs are.

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Women WorkBusiness, Education & Employment

Team Building Ideas For Smaller Groups

Team Building Ideas For Smaller Groups

Whenever the word team is used in relation to team building ideas, the automatic assumption is that the activity is for a large number of people. However, it is very often the case that a team building activity will involve just a small group. Some team leaders, managers, and coaches find difficulty in trying to think of team building ideas for small groups, but there are plenty to choose from.

What is vitally important is not so much that any team building activity is specifically for small numbers of people, but that it solicits many of the key elements that all team building activities should have, regardless of the number of participants.

These include motivation, communication, collaboration, trust, and creativity. If your team activities do not provide opportunities for your team to display and use any of these, then it does not matter whether you have 2 or 200 participants, it is not going to benefit anyone in the way that you want it to.

Another thing we should point out is that the more variety that you can include in your team building ideas, the better. This means that you should include some which are done indoors, some which are outdoor physical activities, some that require certain skills, and others that are merely for fun and designed to help the group bond and build rapport.

If you are struggling to come up with team building ideas for a small group you are responsible for, here are some you might want to consider.

Axe Throwing

If you are looking for a physical activity that is a bit different then an ideal choice is to take your team to an axe throwing centre like kissmyaxe.com.au. Here they can bring out their native spirit, or dare we say, their aggressive side, by throwing axes at targets and seeing who has the most skill. This is great fun and a chance for the team to get to know each other better in an environment away from their usual surroundings.

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Women WorkBusiness, Family

7 Tips To Ensure You Hire The Best Carpet Cleaning Company

There is little argument that the best way to ensure that any carpet cleaning is effective, is to employ the services of a professional carpet cleaning company. Apart from the fact that they will have all the experience needed to get the job done properly, they will also have equipment which provides enhanced results.

We are sure there are some of you who might choose to employ a carpet cleaning company, simply to avoid doing it yourself, and to be honest, that is as valid a reason for using them as any.

When you have to choose which commercial cleaning company to use, Gleam Clean for example, an issue arises as in most towns and cities there are often a number of them to choose from. The risk of not choosing carefully is that you get a botched job, carpets which are only part cleaned, and you will end up spending even more to get it done correctly.

To ensure that you choose a carpet cleaning company that is going to get the job done properly, here are some easy tips to make sure that choice is the right one.

Decide What Needs to Be Cleaned

One of your first tasks should be to sit down and decide exactly what needs cleaned. This will obviously depend on how many rooms, the areas, what types of carpets, and whether there are other floor surfaces that need to be cleaned. Write it all out so you can refer to it during your research.

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Women WorkBusiness, Education & Employment, Legal

What Should I Know About Employment Contracts?

Employment Contracts

As an employer, it’s important to ensure you’re familiar with the finer elements of employment contracts to ensure you’re able to draft them effectively. If you don’t have a lot of experience putting together new contracts, it could be a good idea to seek advice from a qualified employment lawyer.

As employers, we understand that drafting new contracts can be confusing, especially if your prospective employee is serious about negotiating the terms and conditions of said contract. With this in mind, we’ve put together the following list of important things you have to know:

Make Sure That All New Contracts are Clear and Concise

One of the most important things when drafting a new employment contract is ensuring that everything is clear and transparent. Make sure that you don’t include ambiguous clauses or conditions which could be interpreted differently by an employee or their lawyer.

It’s particularly important to be aware of this when it comes to things like bonuses, time off, and potential pay rises. Additionally, ensure you clearly outline the basis on which the employee will be paid – will you pay a salary, hourly wage, commission, or via a piece-rate agreement?

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Women WorkBusiness

Tools for the Informed Service Provider or Trainer

IT career experts

Get the tools to move women into IT!Getting IT Across! A Counselor’s Guide for Recruiting Women to Information Technology Careers (GITA) provides program operators with right tools and instruction to recruit women into IT training and employment. This easy-to-use resource turns counselors into IT career experts! Get the IT Basics every counselor needs to know:

  • IT Tips to enhance counseling skills;
  • IT Job Profiles to help clients make informed decisions;
  • IT Interest Assessment, a user-friendly tool for finding the right occupational niche;
  • and more IT resources!

Get the right skills, and get IT across!

Regular price  $59.95             Discounted for members (20% off)  $47.96
Jobs That Pay! A Guide to Nontraditional Occupations for the 21st Century. This guide will help education, training and workforce development program providers educate and motivate women to pursue a career in a broad range of high-wage fields. Jobs That Pay! will help you introduce nontraditional fields to your clients and encourage women to pursue a career with real growth opportunities. And, the job profiles section is a valuable resource to have on-hand for your program participants.
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Women WorkBusiness

Setting Yourself Up To Pay Your First Wages

First Wages

According to professional accounting firms when it comes to bookkeeping and accounting, it is extremely important to keep a clear record of any and all wages you have paid each financial year. If you are planning on employing people directly, you will need to set yourself for PAYG tax withholding. However, if you are planning on using self-employed contractors, then the process becomes a little easier.

What things do I need to set up before I can pay wages?

When it comes to setting yourself up to start paying wages, there are a number of things that you need to do. Failing to do any of these can lead to problems with the Australian Taxation Office (ATO) at the end of the financial year. Make sure that you do the following:

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Women WorkBusiness

3 Ways in Which Gardening Can Become a Business

Gardening Business

According to Landscapers Network listed expert gardeners Lone Pine Landscapes many people enjoy gardening as a hobby and almost everyone who owns a house has some kind of garden in their backyard. This means there is always a good demand for plants and other things that are used in gardening such as tools, seeds, fertilisers, pesticides, decorative pots and other hardware.

It follows that there can be many businesses in this area. If you love gardening and want to own your own business, this could be a good niche for you to consider. Here are 3 different types of businesses to do with gardens and plants for the home.

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Women WorkBusiness

How to Get More Work for Your Fencing Business

Fencing Business

Most types of fencing are a one-off purchase because fences last a long time if maintained properly. A report out this month by highly experienced fencing experts says that if you’re a fencing contractor, you won’t have many repeat clients. So how can you get more work? Of course, you’ll need to advertise; that is a given in any business. But there is another way to get more work: expanding your skills and offering different types of fencing.

For instance, many fencing businesses focus on one type of fence, whether it is picket fences, steel panels, or swimming pool fences. But if you offer a good variety of railings, you’ll surely get more work. And if you have a creative flair, you can put it to good use, such as erecting fancy fences for high-end homes. That will undoubtedly be great for your business.

As a person who erects fences, you’ll be aware of the many kinds of fences there. Some are made from concrete or a mixture of other materials, works of art meant to set off the home behind them and provide security. You can quickly expand into this sub-genre of the fence if you develop the skills for concreting.

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Women WorkBusiness

5 Tips for Choosing a Lawyer for Your Small Business

Choosing-a-Lawyer

Some small business owners tend to avoid lawyers and business consultants in an effort to save on the costs of hiring them. However, when you have great lawyers who are skilled in the legalities of setting up and running a small business, whether you are a qualified electrician like Electrician Perth Experts or a retail shop owner you will save on costs in the long run, simply because they will know how to save your business money.  And keeping them on after the business is all set up will help you avoid all kinds of costly problems.

Rowe Bristol Lawyers have provided us with 5 tips for choosing the best lawyer for your small business: –

  • If you have a negative mindset about the reputation of lawyers, drop it. Of course, there are ‘bad’ lawyers out there who overcharge or have nefarious dealings, but most of them are honest and hardworking. Some even go the second mile, working nights and weekends to help in times of trouble or at short notice. Your relationships with your lawyer should be a positive one.

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Women WorkBusiness

Web Design Tips for Small Business

web-design-tips-for-small-business

While a professional website designer like Slinky will most likely be needed for technical details, they must rely on the business owner for input on all the details about their business because no one but you knows it well enough. So don’t feel that you must accept the dictates of the designer without any input of your own when you decide to create that all-important business website.

Here are some important design tips to consider.

  • The first thing to do is decide on your branding and key message – and what you want the website to do for your business, advertise, garner a customer base or sell. These elements will dictate how your page layout is organised and many other, more technical details.
  • The most important thing is to keep your website simple. It may not need all the bells and whistles that are available; not unless they contribute to ease of use and functionality. Look at it from your customers’ point of view. If they cannot find what they want, or if the checkout gives them problems, they will leave your website and go somewhere else to get their needs met. If you’ve ever surfed for a specific reason you will very likely have done this yourself.

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Women WorkBusiness

Why You Should Engage a Digital Agency

Why You Should Engage a Digital Agency

Once you decide to get a website for your business, the question will soon arise: Who will do it? You might look through your staff to see who has the right skills to whip up a website, then divert them to this important task. Meanwhile, who is going to do their work? And what happens when they can’t quite manage to do what you envisage?

Instead of depending on a person who is not qualified, it is far better to outsource the job to a suitably qualified digital agency such as Slinky. They will have a team of experts that can get stuck into the job and get it finished in no time just how you like it and even better, because they know more about what is needed than even you do, if you’ve had no experience with such things.

It is easy enough to put up a personal website, but a business website requires many more things if it is going to work how you want it to. You have to decide what you want it to do for your business. Some people sell stock from their websites, while others just use them as a contact point for customers. The two are quite different and need to have different components.

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Women WorkBusiness

Key Ingredients of a Successful Adwords Campaign

Successful Adwords Campaign

According to Slinky Internet Marketing Google Adwords are a well-known way for entrepreneurs to make money for their business. The best part is that you can set a daily budget so you don’t lose more than you make.  To ensure your adwords campaign are as successful as you dream they’ll be, there are a few things you need to have in place

  • Customer demand for your keyword. If there is no demand your ad will not be successful. You can use the Google Adwords Keyword Suggestion Tool to find out – and to discover other keywords you might want to use.
  • A budget. Each click has a cost, but what you can afford to pay is determined by your website conversion rate and estimated profit per customer.
  • Find out what you need to know about your profitable keywords by seeing what your competitors have found out before you. Using the ‘Keyword Spy’ tool’s free trial will save you doing anything illegal.
  • Utilise your USP. Your Unique Selling Proposition can be reduced to a few words and used in those adwords to get more qualified clicks and much fewer unwanted clicks. So you’ll have more traffic that becomes paying customers.

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