According to Slinky Internet Marketing Google Adwords are a well-known way for entrepreneurs to make money for their business. The best part is that you can set a daily budget so you don’t lose more than you make. To ensure your adwords campaign are as successful as you dream they’ll be, there are a few things you need to have in place
- Customer demand for your keyword. If there is no demand your ad will not be successful. You can use the Google Adwords Keyword Suggestion Tool to find out – and to discover other keywords you might want to use.
- A budget. Each click has a cost, but what you can afford to pay is determined by your website conversion rate and estimated profit per customer.
- Find out what you need to know about your profitable keywords by seeing what your competitors have found out before you. Using the ‘Keyword Spy’ tool’s free trial will save you doing anything illegal.
- Utilise your USP. Your Unique Selling Proposition can be reduced to a few words and used in those adwords to get more qualified clicks and much fewer unwanted clicks. So you’ll have more traffic that becomes paying customers.
- The 4 components of an irresistible offer are: value, belief, risk reduction and a call to action. Keep it all simple and easy for potential customers to understand.
- Adwords ads give you a headline, 2 description lines and another line for your URL. So you can see the need to be succinct and use only those keywords that will being in the right kind of traffic. Compelling ads will attract traffic, but unless they accurately describe what you offer, that traffic will not convert.
- Once you get people to click, send them to a dedicated landing page, not the homepage of your website, which will not offer what your ad offered. Your keyword and offer needs to be on the landing page exactly as it was on the ad.
- Don’t skip the conversion tracking step in your ad set-up, otherwise you will never know which ad you place is working the best. Some may lose money.
- Default settings are not always best for you. In the settings, use Search, not Display. Devices means if your website is not responsive to mobile devices you need to turn this off. If it is, leave it alone. Broad Match refers to the keywords that your ad will be shown for. You will get better results by changing to Phrase Match or Exact Match, though the latter tends to limit your exposure a bit.
- Add negative keywords so that your ad won’t be shown for keywords that sound the same but have a different meaning to yours.