While a professional website designer like Slinky will most likely be needed for technical details, they must rely on the business owner for input on all the details about their business because no one but you knows it well enough. So don’t feel that you must accept the dictates of the designer without any input of your own when you decide to create that all-important business website.
Here are some important design tips to consider.
- The first thing to do is decide on your branding and key message – and what you want the website to do for your business, advertise, garner a customer base or sell. These elements will dictate how your page layout is organised and many other, more technical details.
- The most important thing is to keep your website simple. It may not need all the bells and whistles that are available; not unless they contribute to ease of use and functionality. Look at it from your customers’ point of view. If they cannot find what they want, or if the checkout gives them problems, they will leave your website and go somewhere else to get their needs met. If you’ve ever surfed for a specific reason you will very likely have done this yourself.