Some websites work well while others don’t and this is because many of the principles of effective web design have been left out. It is quite easy to leave them out when you don’t know what they are – and just as easy to include them when you do, so here are some of the most important ones to help you on your way to having an effective website.
- Visual hierarchy is not as difficult to understand as it may look. In fact, your website is a visual thing, since people look at it much like they would a book. However, unlike a book, the website is there to get people to do a certain action. It is important then, to get attention to the most important elements in your website, such as the call to action. This can be done by size, colour and placement. For example, if you have two clickable buttons close to each other, the most important one should be larger or a different/brighter colour.