Four Principles of Criminal Law

Criminal Law

Criminal law is quite different from civil law where the people of both sides are not criminals, or not being tried for a criminal offence. Criminal lawyers will tell you that they deal with the offences of breaking laws and seek to find out if a person is guilty or not. If they are, they must be convicted and the judge must set a punishment for them.

There are four basic principles in criminal law –

  • The presumption of innocence. A person is presumed innocent until they are proven guilty. So even if they’ve been charged with the offence in question, it doesn’t mean they are guilty and they cannot be punished until the proof shows they are guilty. The judge, a magistrate or a jury must listen to all the evidence and decide whether the person is guilty or innocence.  If there is reasonable doubt that they are guilty they must be acquitted of the offence.

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Key Ingredients of a Successful Adwords Campaign

Successful Adwords Campaign

According to Slinky Internet Marketing Google Adwords are a well-known way for entrepreneurs to make money for their business. The best part is that you can set a daily budget so you don’t lose more than you make.  To ensure your adwords campaign are as successful as you dream they’ll be, there are a few things you need to have in place

  • Customer demand for your keyword. If there is no demand your ad will not be successful. You can use the Google Adwords Keyword Suggestion Tool to find out – and to discover other keywords you might want to use.
  • A budget. Each click has a cost, but what you can afford to pay is determined by your website conversion rate and estimated profit per customer.
  • Find out what you need to know about your profitable keywords by seeing what your competitors have found out before you. Using the ‘Keyword Spy’ tool’s free trial will save you doing anything illegal.
  • Utilise your USP. Your Unique Selling Proposition can be reduced to a few words and used in those adwords to get more qualified clicks and much fewer unwanted clicks. So you’ll have more traffic that becomes paying customers.

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