5 Tips for Choosing a Lawyer for Your Small Business

Choosing-a-Lawyer

Some small business owners tend to avoid lawyers and business consultants in an effort to save on the costs of hiring them. However, when you have great lawyers who are skilled in the legalities of setting up and running a small business, whether you are an electrical contractor or a retail shop owner you will save on costs in the long run, simply because they will know how to save your business money.  And keeping them on after the business is all set up will help you avoid all kinds of costly problems.

Here are 5 tips for choosing the best lawyer for your small business: –

  • If you have a negative mindset about the reputation of lawyers, drop it. Of course, there are ‘bad’ lawyers out there who overcharge or have nefarious dealings, but most of them are honest and hardworking. Some even go the second mile, working nights and weekends to help in times of trouble or at short notice. Your relationships with your lawyer should be a positive one.

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5 Principles of Effective Web Design

Effective Web Design

Some websites work well while others don’t and this is because many of the principles of effective web design have been left out. It is quite easy to leave them out when you don’t know what they are – and just as easy to include them when you do, so here are some of the most important ones to help you on your way to having an effective website.

  • Visual hierarchy is not as difficult to understand as it may look. In fact, your website is a visual thing, since people look at it much like they would a book. However, unlike a book, the website is there to get people to do a certain action. It is important then, to get attention to the most important elements in your website, such as the call to action. This can be done by size, colour and placement. For example, if you have two clickable buttons close to each other, the most important one should be larger or a different/brighter colour.

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5 Reasons to Engage a Digital Agency

digital-agency

When you are full of enthusiasm for a project it is easy to get carried away, wanting to do it all yourself – whether you’ve been trained to do it properly or not. These days almost anyone can set up a website, but when it comes to designing a professional business website it is a different matter. Such websites need to be built properly with a specific purpose in mind and if they are not they won’t accomplish your goals. So here are 6 reasons why a digital agency should be engaged.

  • It will save you a great deal of time and money. A digital marketing agency has a team of experts to work on your website. They know what to do and how to do it. They can install complex parts as easily as simple ones. It might take you a day or a week to put up your website; it would take an a professional an hour, or two at the most to get that website up and running. Of course, that is not counting the time spent in interviewing you to see exactly what your needs are.

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Web Design Tips for Small Business

web-design-tips-for-small-business

While a professional website designer will most likely be needed for technical details, they must rely on the business owner for input on all the details about their business because no one but you knows it well enough. So don’t feel that you must accept the dictates of the designer without any input of your own when you decide to create that all-important business website.

Here are some important design tips to consider.

  • The first thing to do is decide on your branding and key message – and what you want the website to do for your business, advertise, garner a customer base or sell. These elements will dictate how your page layout is organised and many other, more technical details.

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6 Vital Components of SEO

Vital Components of SEO

Search Engine Optimisation (SEO) is basically what makes the Internet go around – and if your website doesn’t have it, it is likely to become static, stuck somewhere on the bottom of the pile that contains all the other websites. Done right, SEO will optimise the chances of your website ranking well so that it will come up on the search page results for the keyword you use.

So basically, if someone types in ‘coffee machine’ and you are selling several, your website page will show up if you – or an expert – has done good SEO.  There are 6 vital components to SEO that any digital agency will tell you about – and do for you if you ask them. It may be a lot easier to get professional help than to try and do it yourself, unless you know exactly what you are doing. Here are the 6 things you need to know.

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Why You Should Engage a Digital Agency

Why You Should Engage a Digital Agency

Once you decide to get a website for your business, the question will soon arise: Who will do it? You might look through your staff to see who has the right skills to whip up a website, then divert them to this important task. Meanwhile, who is going to do their work? And what happens when they can’t quite manage to do what you envisage?

Instead of depending on a person who is not qualified, it is far better to outsource the job to a qualified digital agency. They will have a team of experts that can get stuck into the job and get it finished in no time just how you like it and even better, because they know more about what is needed than even you do, if you’ve had no experience with such things.

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Key Ingredients of a Successful Adwords Campaign

Successful Adwords Campaign

Google Adwords are a well-known way for entrepreneurs to make money for their business. The best part is that you can set a daily budget so you don’t lose more than you make.  To ensure your adwords campaign are as successful as you dream they’ll be, there are a few things you need to have in place

  • Customer demand for your keyword. If there is no demand your ad will not be successful. You can use the Google Adwords Keyword Suggestion Tool to find out – and to discover other keywords you might want to use.
  • A budget. Each click has a cost, but what you can afford to pay is determined by your website conversion rate and estimated profit per customer.

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What You Need to Know Before Buying a Business

The days have long gone when it was only men who bought businesses; these days there are many women who own and run their businesses very successfully. But to do so, you cannot expect to buy into any business without knowing anything about it. You need to have training in small business management and experience in the industry, otherwise your efforts are likely to be in vain. Here are some pointers to help ensure success if you want to buy your own business.

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Important Tips for Getting a Domain Name

Getting a Domain Name

Once you decide to start your own business, whether that is a work from home business or the coffee den down the street, you need to get a website to advertise it.  A website is essential, especially if you are selling goods or a service that can be offered online. Depending on what kind of business you have, it allows your customers to buy or place an order at any time of the day or night.

Make sure your domain name is unique

So the first step to a website is getting a domain name. But before this is possible, you have to choose the name and make sure no one else owns it. You cannot register a domain name that belongs to someone else. How do you find out?  When you go online to purchase a name, the website will offer a way to find out with just a few clicks. It is all done automatically. If the name you choose is not an original, you will know immediately.

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How to Market Your Business

Market Your Business

There are many ways in which to market your business. Much depends on what kind of business it is. For instance, if you have an online business you run from home, you will need a website to showcase all your goods, or to describe your services if that’s what you offer.

A bricks and mortar business may also have a website in order to help with branding, to showcase goods or services and to get the word out about its existence. However, the fact that it can be seen from the street as people walk past is also a good advertisement. It is essential that your store or business facade is attractive and eye-catching and tells people exactly what you offer.

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How to Get Finance for Your Business Start-Up

Business Start-Up

Once you decide to make the break and start up your own business, you are likely to need finance.  This can be for buying stock or equipment, for insurance and for fitting out your premises. Or if you set up at home, for building outside access to the designated room. This will save your customers having to access your business through your home, something that is not very professional.

So where can you get this finance? Much depends on how much you need. Here are several options.

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4 Good Reasons for Starting a Business

Starting a Business

While statistically it seems that it is mostly males who start up their own business, this doesn’t have to preclude an woman from doing so. In fact, women may have more reasons to start up their own business and often, more skills. For instance, few men would want to be a beauty consultant, create beautiful nails or apply make-up for a living, but if you have those skills you can easily branch out on your own.

Setting up your own business is not that hard when you put your mind to it. It does not need to be a national retail store. You can start off small and you may even be happy to stay that way, so long as you are making a living.  Here are 4 good reasons for starting your own business.

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Starting a Business

starting-a-business

Many women opt to start their own business, rather than paying the extra cost of purchasing one that is a going concern. They may have special skills and training that mean they can set up as a sole trader to save on the costs of employing staff. Many women who have training as accountant, hairdresser, beauty consultant, or in some other field can even set up in their home to save costs until they get an established clientele.

The need for registration

If you decide to go this route, there are several steps to take that make your business a legal entity and one is registration.  This can be done easily enough online and all you have to do is answer some questions on an online form. Once the registration goes through you are given an Australian Business Number (ABN) that you can then use on all your brochures and advertising, not to mention invoices. This ensures a professional look and feel for your business. It is also a legal requirement, needed for your tax returns.

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