There are many ways in which to market your business. Much depends on what kind of business it is. For instance, if you have an online business you run from home, you will need a website to showcase all your goods, or to describe your services if that’s what you offer.
A bricks and mortar business may also have a website in order to help with branding, to showcase goods or services and to get the word out about its existence. However, the fact that it can be seen from the street as people walk past is also a good advertisement. It is essential that your store or business facade is attractive and eye-catching and tells people exactly what you offer.